Showing posts with label college libraries. Show all posts
Showing posts with label college libraries. Show all posts

Friday, October 28, 2016

Academic Libraries Are A Changin'


Welcome back to Snaps, Macs, and Actual Books!

Ways Libraries Are Transforming 

Minecraft Gaming Night
Source: Kiama Library
If you follow me on Twitter, you may have noticed I frequently use the hashtag "LibrariesTransform". Some of you may also wonder what I'm referencing and/or meaning by using it. And this post will give you a crash course on the Libraries Transform initiative.

What is it?

First things first: what is it? According to the Libraries Transform website, it is a campaign initiated by the American Library Association, or ALA, "designed to increase public awareness of the value, impact and services provided by libraries and library professionals." 
Okay, so what does that mean? The main idea is "libraries today are less about what they have for people and more about what they do for and with people" (Libraries Transform).
"That's cool, in all, Melissa, but how exactly are they going to achieve it?" I have your answer. There are three key components to this campaign (Libraries Transform):
  1. Provocative branding (“Because…” statements) that surprise and catch attention of target audiences. 
  2. Libraries Transform website. 
  3. National, state and local implementation strategies and tactics. 
 Example of provocative branding:

What are the trends in libraries transforming?

There are many trends that relevant to libraries. Too many for me to list and explain all 23 trends (and counting), but I will highlight three. For the full list, click here
  • Maker Movement: 
    • It's about "makerspaces or hackerspaces provide places in the community where individuals can gather, use shared equipment, and learn" (Maker Movement - ALA). 
  • Unplugged: 
    • Libraries are taking the perceptions of libraries being quiet places and "marketing at least some space in their buildings as places to unplug, concentrate, and focus" (Unplugged - Libraries Transform).
    • This means what was previously called "quiet reading places" is now being called "unplug zones" or "digital escape spaces" (Unplugged - Libraries Transform).
  • Fandom:  
    • This trend "provides opportunities to explore, celebrate and gather around a particular creative work, team or trend" (Fandom - Libraries Transform).   
    • "It's often associated with science fiction and fantasy but fandom can encompass anything that generates a devoted base of followers" (Fandom - Libraries Transform).

How academic libraries are adapting?

To continue using the above trends, here are real examples of each.
  • Maker Movement:
    • An example is the Makerspace in Rod Library, University of Northern Iowa. It's free and open to the public, but it is reservable. It's "designed for collaborative building projects, maker meetings, and arts and crafts projects" (Makerspace - Rod Library). 
  •  Unplugged: 
    • This example also comes from the Rod Library at University of Northern Iowa. It's the noise levels on the different floors: the higher you go, the quieter the noise level is on that floor. Noise level by floors: 1st, medium; 2nd, high; 3rd, medium; and 4th, low.
  •  Fandom: 

Why does this matter?

So, now that you completed my crash course on the Libraries Transform initiative, you might be wondering why does this matter?
I'm not going to cite any sources with this answer. I'm going to give you my opinion that's backed-up with all the experience from working in libraries since I turned 16. 
It matters because libraries need to find their place in a digitally and technologically-oriented world. This means more than just adding a few computers and Kindles to circulation. Libraries are innovating, evolving into a place that combines technology, societal trends in the world, among others, while still keeping the library in the traditional sense. To be honest, libraries are completely acing it.




What ways to do you see your library transforming?





Stay tuned for my next post!

Tuesday, October 25, 2016

Top 6 Must See Academic Libraries In The U.S.


Welcome back to Snaps, Macs, and Actual Books!


Top 6 Must See Academic Libraries In The U.S.

Inside a Circular Glass 2-Storey Study Rooms
Source: Lyman Beacher Brooks Library at Norflok State University

It's no secret how much I love the Rod Library. When I did a search for (other) "must see academic libraries in the U.S.," I started oooo-ing and ahhh-ing at the beauty of other college libraries around the country. 
I found many libraries and it was hard for me to narrow down the list to six, but these are the ones I've mentally added to my "libraries to visit" list.

6. George Peabody Library


 Interior - Matthew Petroff via Wikimedia Commons
Location: Johns Hopkins University - Baltimore, Maryland
Why It Caught My Eye: On the outside (not shown) it might look like your "typical" library, the interior is jaw-dropping beautiful. The lighting and design are perfect for the more classic look.  
Fun Fact: It's actually a popular wedding venue in the Baltimore-area. (Source: The 16 Coolest College Libraries In The Country - Business Insider

5. Uris Library

Location: Cornell University - Ithaca, New York
Why It Caught My Eye: This reading room is just gorgeous. When I picture of a library, this is exactly what I picture with the metal walkways and swirl designs.
Fun Fact: This library, named after Cornell's first president, is nicknamed the "Harry Potter" library and is a popular study spot (unsurprisingly). (Source: The 16 Coolest College Libraries In The Country - Business Insider

4. Geisel Library

  The Geisel Library
Source: O Palsson
Location: University of California, San Diego - San Diego, California
Why It Caught My Eye: The architectural design of the exterior of the library. The combination of layering the geometric shapes and the glass would make it a perspective artist's favorite subject.
Fun Fact: It is named in honor of Audrey and Theodor Geisel (also known as Dr. Seuss) who frequently donated to it throughout their lifetime. (Source: The 16 Coolest College Libraries In The Country - Business Insider

3. Beinecke Rare Book and Manuscript Library

  Yale University's Beinecke Rare Book and Manuscript Library
Source: Lauren Manning
Location: Yale University - New Haven, Connecticut 
Why It Caught My Eye: Believe it or not, it was actually the collection of books that pulled me. Sure the semi-transparent stone wall is pretty amazing, but the rare-ness of the books there caught my eye first.
Fun Fact: Housing approximately 500,000 rare books and manuscripts, the library's most prominent book is a complete Gutenberg Bible displayed permanently in the lobby. (Source: The 16 Coolest College Libraries In The Country - Business Insider)

2. James B. Hunt Jr. Library

Location: North Carolina State University - Raleigh, North Carolina
Why It Caught My Eye: It's the open space and uniquely shaped furniture and book shelves. It gives it a subtle modern look to it. 
Fun Fact:  This library has two 3-D printers and a robotic book retrieval and storage system which has access to up to 2 million volumes. (Source: The 16 Coolest College Libraries In The Country - Business Insider)

1. Linderman Library

Location: Lehigh University - Bethlehem, Pennsylvania
Why It Caught My Eye: The circular design is beautiful. And the glass-stained dome (not pictured) is what brings the interior together.
Fun Fact: Copies of Charles Darwin's "Origin of Species" and James John Audubon's four volumes of "Birds of America" are just two of the many prestigious and rare books their rare book collection. (Source: The 16 Coolest College Libraries In The Country - Business Insider)

Bonus: Rod Library

Source: Melissa Curtis
Location: University of Northern Iowa - Cedar Falls, Iowa
Why It Caught My Eye: The friendly and helpful staff and the design of the overhang.
Fun Fact: It houses the Book Bistro, which is quite famous for its grilled cheese and other assorted food items.






 

 Did I miss your library? 


If so, let me know in the comments!

Friday, October 21, 2016

5 Reasons Why I Love Working At Rod Library


Welcome back to Snaps, Macs, and Actual Books!

5 Reasons Why I Love Working At Rod Library


If someone told me I would be working 2 jobs at the library on campus as an incoming freshman at UNI, I would have just stare blankly at them and wonder if they were mentally okay. Seriously, I would have.
Ironically enough, when I came to campus for orientation, I didn't opt for the library tour because I was short on time on that particular day. It wasn't until later that I realized the library would be a great place for me to work since I have a slight obsession with reading and books. I applied, got an interview, offered the job, and I readily accepted. 
In the time I've been working here (and at UNI), this place has become a second home to me or a home away from home. When classes or life or college in general got overwhelming, I could always come to work and escape life for awhile and immerse myself in an accepting place.

1. My Co-Workers

A few of my fellow co-workers and I at wedding this past weekend.
Source: Hayley McCoy
It seems like most of the time you complain about your co-workers, but that's not true for me. They are some of the most important people in my life. The people I work with are just as strange as I can be sometimes which is why I can be my weird self around them and they accept me without judgement (well sometimes they judge me). Library crew for life!

2. The Staff

"Aren't the staff and your co-workers one in the same," you wonder. To some, they are, but for me, they aren't. They are an inspiration to me to always be willing to learn to do new things, and maybe have influenced me to be thinking about pursuing a library science degree. 

3.  Getting To Help Patrons

I talked to middle schoolers about how awesome the Makerspace is.
Source: Rod Library @ UNI
Every time I work it's always a new adventure with challenges, but what trumps that is getting to help patrons in any way I can, whether it's finding a book, helping with a computer or printing problem, or anything else they might need. Sometimes I don't know the answer or aren't able to help them, and I'm not afraid ask a supervisor for assistance.

4. Working With Books

A photo posted by Rod Library (@rodlibrary) on
It just makes sense for someone who loves reading as much as I do to work in a library. One of my favorite parts is when someone checks out a book that I've already read or want to read; it's a start of great conversation. What's even better is when the person says that they are re-reading it, and I say something to the effect, "I know, right? It's just that good of a book."

5. The Welcoming Feel

A photo posted by Rod Library (@rodlibrary) on
To me, walking into Rod Library is like coming home. Now as poetic as that sounds, it's true. Rod Library is a place where people can and go to interact, learn, connect, and have fun together. There's something for everyone from the extremely studious students—like the quiet 4th floor or study rooms—or the visitors and alumni—visitor cards with access to checking out books and using the computer—or the students wanting to have some fun—like Rod Con (mini comic con) and other events.
And of course, the therapy dogs in the library during finals week are awesome, too. 




What do you love about the Rod Library?

 

Show Rod Library some love on social media and use #ILoveRod Library.









Stay tuned for my next post! 

Friday, October 14, 2016

Crowdfunding: An Innovative Way To Fundraise For College Libraries


Welcome back to Snaps, Macs, and Actual Books!

Crowdfunding: An Innovative Way To Fundraise For College Libraries


You might be wondering, "What's crowdfunding and why makes it innovative?" Crowdfunding is "a way to raise funds for a specific cause or project by asking a large number of people to donate money, usually in small amounts, and usually during a relatively short period of time, such as a few months," according to GrantSpace: a service of Foundation Center.
With the help of social networks, crowdfunding is completely online which makes it easy for people to get involved with a cause or project and share the word via their social networks (GrantSpace: a service of Foundation Center).

Chris Cox and Rod Library's Crowdfunding Campaign

Chris Cox, Dean of Rod Library - Source: From the Dean - Rod Library
I was lucky enough to get an interview with Chris Cox to talk about Rod Library's crowdfunding campaign. 

Background on Cox

He is the Dean of Library Services at the University of Northern Iowa. His roles include determining the strategic direction for the library, managing the library's budget, promoting the library and encouraging Rod Library's staff, faculty, and student assistants (like me!) to raise up to their immense potential.

Crowdfunding: what is it? 

According to Cox, crowdfunding is reaching out to a larger audience to raise money to accomplish a goal or project. The KickStarter platform or through social media are a couple of resources one could use to complete a campaign of this nature. 
Cox believes there is a difference between tradition fundraising—which is done with a few large donations—and crowdfunding—which is done through a multitude of small and independent gifts. 
"The benefits are that you get to reach out to a new group of potential donors. The drawback - that you need to have a project which resonates with donors or you won't be able to meet your fundraising goals," said Cox.

Northern Iowa Jones and the Quest for the Surface Hub

Rod Library launched crowdfunding campaign of their very own to purchase a Microsoft Surface Hub. This collaborative tool was chosen "because it offered the opportunity to provide a new collaborative technology to students and faculty," and the library didn't have $7,500 to purchase one on their own.
Cox explained the next few steps for this 'quest'. "The library put together a planning committee to work with the University Foundation to put the campaign together. We used UNI's crowdfunding platform, PawPrint, and developed a marketing plan and video to reach out to prospective donors." As for the video, the planning committee chose a whimsical and humorous approach for the campaign rather than an upfront and direct approach—the final idea was a parody of Indiana Jones.
For your enjoyment, here is the cheeky promotional video. (You might see a familiar face.)

Northern Iowa Jones' Successful Quest 

They needed to raise $7,500 in 30 days. Quite an ambitious feat for some, but not for Rod Library and its faithful supporters. They instead raised $8,622, which surpassed the goal by over $1,000, and met in 29 days. Almost 100 donors contributed with "an average donation of $66.40." 
"We have since purchased the Hub, which lives in library room 287. We are one of the first libraries in the country to have one. In recognition of the campaign, Rod Library won the 2016 Gale Cengage Learning Financial Development Award [administrated by the American Library Association]," said Cox, when asked about the campaign's success.

Future Crowdfunding Campaigns?

When asked the question about what changes he would like to see with future campaigns, Cox said, "I'd like to involve UNI students and faculty at the start so we know we have a compelling project for them to fund. Also, I'd like to start planning earlier - a lot of prep goes into to running a successful campaign."

It Takes A Community...

Creating a crowdfunding campaign is no easy feet. Just ask Chris Cox, and I did. "It took a lot of work to generate the money - over 10,000 emails, 1,000 postcards, and lots of social media posts. It wasn't as easy as simply having a good idea and putting it out there, which is what many people expect from crowdfunding," explained Cox.
Cox went on to say that even though the many hours of hard work and dedication, he believes crowdfunding is beneficial way to fundraise. He gave me this statistic: "of the 99 donors, 72 or 73% of them gave to the Rod Library for the first time. This is phenomenal and wouldn't have happened with a traditional annual giving campaign."

From A Dean To Another:

"Academic libraries are just beginning to scratch the surface of the potential of crowdfunding. I think it's a great, creative way to reach out to new, potential donors," said Cox.


 Be sure to stop by Rod Library, room 287 to check the Hub out!


Stay tuned for next week's post!


Sources:  
GrantSpace: a service of Foundation Center 
Information Technology News - UNI
Interview with Chris Cox

Friday, October 7, 2016

Books Changed My Life, and They Can Change Yours, Too


Welcome back to Snaps, Macs, and Actual Books!

Books Changed My Life, And They Can Change Yours, Too

Source: Melissa Curtis
I want to start this post off with a little story. It's the story of how my love for reading bloomed. 
In second or third grade, it was discovered that I had trouble reading; I wasn't up to the reading level with my other peers. My mom sent me to a local academic learning center for a summer to help improve my reading skills. It worked, to say the least, if you would talk to my family and friends. 
That summer was a turning point in my life and I didn't even realize it at the time. That summer is when I developed an addiction to books and reading and all they can give me.
You might be wondering, "Well, that's nice, but what's that got to do with marketing college libraries through the use of photography, design, and creative writing?" And I impulsively want to simply say that it doesn't, but that would be a lie.

Wait, what? 

Here's why. In my Advertising and Promotion class, I learned that one of three factors to keep in mind when specifying a target market are behavioral variables, specifically the consumer's past experience with the product or brand. While my goal isn't to specify a target audience, I want to tell about my past experience with reading and books and how they changed my life and how they can change yours, too.
Books gave (and continue to give) me... 

Me An Escape

escape
I didn't realize how much of an escape books and reading gave me until about middle school when the cliques form and the opinions of your peers matter (more than than they should). Loving books and reading as much as I did, I felt my peers thought I was weird for choosing a book over a basketball or volleyball. Where else do I turn to during that awkward phase? To my books for an escape from a reality where I felt like an outcast.

New Perspectives And Insights

New Perspective
Source: Gabriel Kronisch
There's no good way to explain this one except for this way. With reading many books from a variety of genres and even those that I probably wouldn't have chosen for myself, there comes a sense of seeing the world in a different way. It's almost as if you wake up and the world you once knew is completely different and you almost don't recognize it. You're given new perspectives and insights with each book you read.

Hope

Hope  
Source: Taymaz Valley
Let's face it. The world definitely has its problems. Some days I wonder if there's any hope left in the world. There is. Books have hope and can inspire. An obvious example of the quite depressing divorce rate makes me wonder, "Is there no love left in this world?" Where do I turn to? Books. Even though it may not be real or sometimes, realistic, the stories inspire the possibility of that kind of love existing. And it's that notion of possibility that helps me and many others and not just with the idea of love.  

A Way To Connect

Conversation
Source: Didriks
Referencing the dreaded middle school years when I felt like an outcast for loving reading, I found the silver-lining. Actually, it was more like I discovered that my love for books and reading gave me a way to connect with others loved reading and books as much as I did. No longer did I feel like an outcast.  

To sum it up:

Without books and realizing how much they've impacted my life, I wouldn't be working in the Rod Library at the circulation desk and (eventually) becoming a public relations student assistant for them. 
Without books, my life would be completely different.



How have books impacted your life? Which books have impacted your life?

Let me know in the comments below!



Stay tuned for next week's post! 

Friday, September 30, 2016

Why College Libraries Need A Learning Commons


Welcome back to Snaps, Macs, and Actual Books!

Why College Libraries Need A Learning Commons

MKX_9747

You might be wondering, "What is a learning commons?" According to the American Library Association's March 2014 issue of College & Research Libraries News, learning commons is "a place where students practice collaborative learning to turn information into knowledge, each unit has strengthened its ability to enhance student learning."
In the fall of 2014, Rod Library, at the University of Northern Iowa, transformed the main floor into a learning commons. A glimpse can be seen in the picture above. The purpose of the Learning Commons is as follows: "is a vibrant, comfortable social space equipped with 21st-century tools, technology, and services that support students’ academic success." Rod Library's Learning Commons' motto is Connect, Create, Innovate, and Succeed.

Ways to Connect

  • Attend events, like Rod Con, at Rod Library.
  • Work on group projects, meet with friends, professors, etc..
  • Relax in comfortable seating options.
  • Adaptable collaborative stations are available.
  • Enjoy Starbucks coffee or a grilled cheese sandwich around at the Book Bistro.

Ways to Create:

  • Digital Media Hub, powered by the Production House.
  • 3-D printer for use.
  • Talk to a Media Consultant for any technology questions.
  • Production Rooms equipped to add in any producing needs.
  • Technology to check out, such as: digital cameras, video cameras, lighting kits, laptops, and more.

Ways to Innovate

  • Makerspace, located in room 286, houses the 3-D printer, sewing machines, Legos, fabric, various types of glues, and more. It's open to the students, faculty, and staff, as well as the public.
  • ScholarSpace, room 301, a place to hold professional meetings, presentations/performances, and class sessions.
  • Projection/Whiteboard wall, located next the Tech Desk.
  • 3-D printing and scanning.
  • Learning Commons Exhibition Wall, located across from the Dichotomy.

 Ways to Succeed:

  • Research Librarians answer questions at the Research Help Desk Monday-Thursday from 12-4 p.m.
  • AskUs! chat is available for any research questions.
  • Tutoring courtesy of the A-Team on Sunday nights from 6-8 p.m. in room 287.
  • Printers on every floor, scanners, and copiers available.
  • Media Consultants for assistance with software like the Adobe Creative Suite and others, technology, production rooms, and more.

Recent Twitter Poll

I recently sent out a Twitter poll, asking people what students, staff, faculty, and the public love about the Rod Library. The poll ran for a week. Here are the results:
The results go hand in hand with each other. Apparently they like the Learning Commons and all it's features.

What's your favorite aspect of learning commons? Leave it in the comments below.



Stay tuned for next week's post! 



Sources:  
"Exploring the learning commons" - ALA's College & Research Libraries News 
Learning Commons - Rod Library 
Spotlight on Learning Commons - Rod Library 


Friday, September 16, 2016

5 Ways College Libraries Can Use Instagram


Connecting Instagram and College Libraries



In today's fast-paced world, we don't have the time to read long, text-heavy articles anymore. It's the era of infographics, images, videos, or anything that can be seen and/or read in under two minutes. This is why it's so vital and important to be utilizing the photography and short videography social media tool: Instagram.
One place that needs to adapt to the ever-changing digital world are college libraries. And college libraries have discovered the power of Instagram to show off that they are still here and always will be. 
Here are seven unique ways college libraries can use Instagram to help market themselves. 

1. The Staff 

 
People who work in college libraries can seem a little intimidating. A good way to lessen this is to show and/or feature staff members in their workplaces or in their favorite place in the library. Have them say something about why they love what they do or why they love libraries and use a hashtag like #MeetTheStaff or something unique to your library.

2. The Student Workers 

A photo posted by Rod Library (@rodlibrary) on
Show off the student employees for their work for the library or their work in the classroom or even their work for their organizations. Or even just feature a student worker who has gone above and beyond in their position.

3. Instagram Challenge 

Create an Instagram Challenge to increase followers or a goal specific and time sensitive to your library and give a incentive like Commerce's Public Library staff jumping into the pool. When the goal or challenge is met, be sure to follow through on the incentive. Come up with a unique hashtag to go with it.

4. Book Face Fridays 

For those are not aware what BookFace is, it is taking book covers and adding a human element to finish the book cover didn't include. This is something fun and light to do to keep the social media presence alive and upbeat and unique.

5. Fav Library Spots Photo Contest

Create a photo contest challenging students to show off their favorite spot to study, hangout, or to maybe catch a few z's in between classes and a short explanation why they love it. The students send their photos and explanations, without names, and which ever picture gets the most "likes" earns a prize. A way to track posts is through a hashtag.









Stay tuned for next week's post! 



Friday, September 9, 2016

Who, What & Why I'm Blogging


Welcome to Snaps, Macs, and Actual Books!


Hello, readers and welcome to my blog dedicated to marketing college libraries, inspiring reading, books, and libraries, and connecting photography and design in college libraries and their public relation committees.

Hello, it's me...

I would like to introduce myself. My name is Melissa Curtis. I am a junior at the University of Northern Iowa in Cedar Falls, Iowa. Currently, I am majoring in Interactive Digital Studies, with an emphasis on Digital Advertising and Digital Imaging, and Art minor with an emphasis on photography. Outside of my studies, I work at Rod Library as a Building Monitor and a Public Relations Student Assistant. 
In my free time, I can be seen with a nose in a book. I also enjoy all kinds of photography and using different types of cameras. If I am not taking pictures or reading, I am most likely writing or designing. 

I know about... 

A list of my skills and experience:
  • Adobe Photoshop, Illustrator, InDesign, and Acrobat 
  • Microsoft Office Suite (Word, Powerpoint, Excel, etc.) 
  • Social Media 
  • Writing (professional and creative) 
  • Photography 
  • Interpersonal communication 
  • Leadership 
  • Public speaking 
Or long story short: I am dedicated designer, writer, and photographer interested in doing public relations and communications for a college library because I want to advocate, promote, and inspire reading and books.



Thank you for stopping by and I hope you come back soon!